Connect business data — CRM, metrics, KPIs and support requests — to get a real-time overall picture of where things stand.
The ZEF platform finds out what customers and employees really think and connects it to business data. The result is root causes behind every metric.
Prioritized action recommendations to support decision-making. See not just what needs fixing — but also estimated business impacts ranked by productivity.
Decisions are made on the basis of incomplete or distorted information.
Customer and employee churn materializes as a surprise, because weak signals are not detected in time.
Key people in the organization spend valuable time on manual Excel reporting and processing raw data instead of focusing on impactful actions.
Identify experience failures, competitive threats and churn signals before they appear in your BI figures. ZEF connects people's thoughts and feelings to business outcomes.
Doorway identified the churn risk and avoided bankruptcy before the numbers turned.
Satisfied customers and engaged employees build sustainable growth. The ZEF platform identifies promoters and helps convert positive experiences into references, Google reviews and additional sales.
Lumon made €130,000 in new deals in the first month and achieved 14x ROI.
Customer experience and employee experience don't operate in isolation. ZEF cross-analyzes both — revealing how your team's experience affects your customers' experience and what to do about it.
Easoft grew from €1M to €10M ARR while maintaining NPS 80+.
Ask your most satisfied customers if they would recommend you. Collect quality leads directly from your feedback stream.
Lumon: €130,000 in new deals in month 1. 230 qualified leads. 14x ROI.
Identify at-risk customers before they leave. Prescriptive action plan prioritized by churn risk. Real-time alerts when customers are dissatisfied so you can react immediately before churn.
Easoft: €1M → €10M ARR. NPS 80+ maintained throughout. 5-year partnership.
Identify promoters from your feedback. Direct them to leave a Google review automatically. Build your online reputation without manual outreach.
Doorway: over 100 five-star Google reviews. 125x reputation ROI.
Cumulative Accuracy
With every layer added, the error rate decreases and recommendations become more personalised and actionable. A company that starts with the PI layer alone will find that predictions sharpen significantly when the BI and MI layers are combined — connecting human understanding to business metrics and market context, where true executive-level wisdom emerges.
Personalized AI-driven conversations replace rigid multiple-choice surveys; respondents tell us themselves which things affect their satisfaction. Collect more open feedback than ever before. Root causes, not just averages.
People Intelligence cross-referenced with CRM, BI and market data — find patterns and bottlenecks that a single data stream cannot reveal.
Prioritized recommendations with estimated impacts. Not just feedback reports but also concrete actions alongside the survey summary, ready for implementation — personalized to your plans and goals.
Role-specific reports for every stakeholder — created by AI agent Esko with a single prompt and easily distributed at scale. No manual report building.
Collect warm sales leads from satisfied customers — automatically, as part of your feedback process. Surveys can be connected to automatic email notifications with triggers of your choice.
Direct satisfied customers to leave Google reviews automatically. Build your reputation from the inside out.
You see trends in your BI, but don't know whether the root cause is in the product, people or market.
You find out about customer dissatisfaction only after they've left.
You're responsible for revenue, but information is scattered across the sales pipeline, customer feedback and market signals — seeing the real growth drivers is difficult.
You track NPS and satisfaction, but don't know what really drives retention, churn or recommendation.
You see pipeline figures and conversion rates, but don't know what really explains wins and losses.
You invest in acquisition, while the real growth potential lies in your existing customers.
Enter your key customer metrics and calculate the annual value potential.
Estimate is based on entered data — results depend on implementation quality, adoption rate, and baseline conditions.
Estimated annual value potential
Let's move from gut-feel leadership to measured understanding. Book a short meeting with one of our experts — we'll look together at how people intelligence and AI can be harnessed to support your organization.
"With ZEF we saved one workday per survey and made better decisions on top of that. From the first customer survey we collected leads and made deals — ZEF paid for itself immediately."
